Off-plan launches, from pricing to the final unit

What we take on

Since 2021 our project marketing arm has run residential launches from pricing to the final unit. We act for the developer and state that in writing to every buyer.

checkMarket study and pricing strategy.

checkLaunch plan, campaign and sales material.

checkSales centre staffing and management.

checkBuyer follow-up from first enquiry to signed contract.

checkSales reporting to the developer.

Pricing strategy from district data

We start with what buyers in the district have actually paid. The pricing model draws on registered deals for ready and off-plan units nearby, the prices and sales pace of competing projects, and the unit types buyers are asking us for.

checkA price-per-m² ladder by unit type, size, floor and view.

checkPhased releases, so early prices build momentum without giving value away.

checkPayment plans aligned with the construction-linked payment schedule.

checkA review after each phase, based on reservations and buyer feedback.

Launch and sales centre

We staff the sales centre and handle enquiries with licensed advisors who know the district, not temporary promoters. Every lead is logged and followed up, show-unit and site visits are booked, and buyers who need financing get help comparing bank offers.

checkAdvisors holding valid FAL licences, trained on the project's plans, specifications and contract.

checkOne enquiry log across phone, WhatsApp, the website and walk-ins.

checkReservations and contracts handled in line with Wafi requirements.

Marketing within Wafi rules

This protects buyers, and it protects the developer from claims later. Before we take a project on, we ask for the delivery guarantee and the escrow account document.

checkNo marketing before the project's Wafi off-plan sales licence is issued.

checkEvery advert carries a valid advertising licence number.

checkBuyer payments go only into the project's escrow account.

checkPlans, areas, specifications and handover dates in the marketing match the approved documents.

Reporting and fees

You receive a weekly report showing enquiries, viewings, reservations, signed contracts and price achieved against list price for each unit, plus market feedback that may shape the next release.

Fees are set in a written marketing agreement after we have studied the project, typically as a commission on units sold. The first meeting is free, with no commitment.